OVAC GroupMay 23, 20232 minPositioning as a component of the marketing mixWhat is positioning in marketing mix? This new component of marketing mix is crucial as it is at this phase that you determine what sets yo
OVAC GroupMay 16, 20232 minProcess as a component of the marketing mixWhat is a process in marketing mix? This is the secret ingredient for a company! This is the method by which a company carries out all of t
OVAC GroupMay 2, 20232 minPromotion as a component of the marketing mixPromotion is our topic today, continuing our 12 Ps Marketing series. What is a promotion? Promotion can be defined as...
OVAC GroupApr 25, 20232 minPlace as a component of the marketing mixPart of our 12 Ps Marketing series blogs, this week we discuss Place. What is a place? When we think of place, also known as distribution,