MarketingMix | OVAC Group

Positioning as a component of the marketing mix

What is positioning in marketing mix? This new component of marketing mix is crucial as it is at this phase that you determine what sets yo

Process as a component of the marketing mix

What is a process in marketing mix? This is the secret ingredient for a company! This is the method by which a company carries out all of t

Promotion as a component of the marketing mix

Promotion is our topic today, continuing our 12 Ps Marketing series. What is a promotion? Promotion can be defined as...

Place as a component of the marketing mix

Part of our 12 Ps Marketing series blogs, this week we discuss Place. What is a place? When we think of place, also known as distribution,

Price as a component of the marketing mix

What is a price? The cost of the goods or services that the consumer pays is known as the price.

Product as a component of the marketing mix

As we have seen in our blog last week, Philip Kotler and E. Jerome McCarthy’s marketing mix (sometimes known as the 4Ps) has developed ...

The marketing mix

The marketing mix is the collection of activities, or methods, that a business does to sell its brand or product. It refers to a group of me