Positioning as a component of the marketing mix
What is positioning in marketing mix?
This new component of marketing mix is crucial as it is at this phase that you determine what sets yo
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OVAC Group
- May 16
- 2 min
Process as a component of the marketing mix
What is a process in marketing mix?
This is the secret ingredient for a company! This is the method by which a company carries out all of t
OVAC Group
- May 9
- 3 min
People as a component of the marketing mix
Continuing our discussion around the 12Ps of the marketing mix, this week we will focus on the people element.
OVAC Group
- May 2
- 2 min
Promotion as a component of the marketing mix
Promotion is our topic today, continuing our 12 Ps Marketing series. What is a promotion?
Promotion can be defined as...
OVAC Group
- Apr 25
- 2 min
Place as a component of the marketing mix
Part of our 12 Ps Marketing series blogs, this week we discuss Place.
What is a place? When we think of place, also known as distribution,
OVAC Group
- Apr 18
- 2 min
Price as a component of the marketing mix
What is a price? The cost of the goods or services that the consumer pays is known as the price.
OVAC Group
- Apr 11
- 2 min
Product as a component of the marketing mix
As we have seen in our blog last week, Philip Kotler and E. Jerome McCarthy’s marketing mix (sometimes known as the 4Ps) has developed ...
OVAC Group
- Apr 4
- 3 min
The marketing mix
The marketing mix is the collection of activities, or methods, that a business does to sell its brand or product. It refers to a group of me
Enyidiya Uwa Ojike | Chief Executive Officer
- Mar 28
- 2 min
Forensic audit of bank statements
Have you ever conducted a thorough review of your bank statements? Are you content with just reconciling bank statements ...
Enyidiya Uwa Ojike | Chief Executive Officer
- Mar 22
- 4 min
Budget vs government fiscal policies
Today, we'll look at how to match spending plans with governmental fiscal policies, one of the key considerations for companies ...
Enyidiya Uwa Ojike | Chief Executive Officer
- Mar 15
- 3 min
Budgeting vs forecasting - an overview
Planning for the future, developing plans, and aligning goals throughout the whole business are all made easier with budgeting and...
OVAC Group
- Mar 8
- 2 min
Celebrating International Women’s Day
As a women-led company, the OVAC Group is celebrating International Women’s Day today.
Monetary policy rate and bank rate – an overview
Last week’s article published the summary of the key decisions of the first 2023 Monetary Policy Committees meetings held in Nigeria and ...
Enyidiya Uwa Ojike | Chief Executive Officer
- Feb 22
- 3 min
How monetary policy tools affect financial planning
In order to prevent inflation or deflation, which in turn affects business growth, employment, and net exports, monetary policies manage how
Enyidiya Uwa Ojike | Chief Executive Officer
- Feb 15
- 1 min
Key decisions of the Monetary Policy Committee in Nigeria and the UK
As discussed in last week’s article, the Monetary Policy Committee (MPC) members are those who decide which monetary policies to implement .
Government monetary policies - an overview
The government will employ what are known as government monetary policy instruments/tools when it wishes to attain and maintain such as targ
Bearish vs bullish investors - an overview
Based on internal and external factors, the stock and equity indices fluctuate over time...
Enyidiya Uwa Ojike | Chief Executive Officer
- Jan 25
- 4 min
Investors - an overview
There is no ideal investment strategy; you must instead choose the one that is most suited to your needs and those of your objectives. Each
Enyidiya Uwa Ojike | Chief Executive Officer
- Jan 18
- 3 min
Financial Advisers vs Financial Accountants - An Overview
A financial accountant and a financial adviser seem to provide services that are quite similar, but ...
Enyidiya Uwa Ojike | Chief Executive Officer
- Jan 11
- 3 min
Financial advisers - an overview
Who are financial advisers?A financial advisers are professional who offer clients financial services based on their financial position...
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