Your financial forecast as a valuable strategic asset
What is a strategic asset?
Business know-how is a good example of a strategic asset since it is unique, valuable, hard to come by, and heav
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Enyidiya Uwa Ojike | Chief Executive Officer
- Sep 26
- 2 min
Creating a financial forecast
A financial forecast is simply an estimate of your company's future revenues and costs. A forecast may be either short- or long-term in natu
Enyidiya Uwa Ojike | Chief Executive Officer
- Sep 19
- 2 min
Financial forecast: an overview
Creating a business plan is only one step in the process of being successful. However, many business owners have a tendency to get bogged do
Enyidiya Uwa Ojike | Chief Executive Officer
- Sep 12
- 2 min
Equity as a source of finance
Selling shares of the company is one way to get funds through equity financing.
Debt as a source of finance
Debt financing for a company is just the act of borrowing money with a commitment to repay within a specified period of time. Interest on th
Enyidiya Uwa Ojike | Chief Executive Officer
- Aug 29
- 2 min
Sources of funding - equity vs debt
Most entrepreneurs and start-ups must decide how to fund their business when deciding to launch it. There are several options for funding, s
OVAC Group
- Aug 22
- 2 min
A practical start-up process
Remember all the late hours spent strategising about how to position your brand, how it would affect your success, and your new company idea
OVAC Group
- Aug 15
- 3 min
Aligning your business model and competitive strategies with your mission statement
The modus operandi for companies in these changing times differs from what we were accustomed to. The level of competition has increased, co
OVAC Group
- Aug 8
- 2 min
Leading successfully from the middle in change management
Numerous experts have used the word "leadership" in multiple contexts. The top-down leadership style, however, is the most widely accepted n
OVAC Group
- Aug 1
- 2 min
Optimising your projects with an operational audit
Due to their nature, projects need a lot of time, effort, and resources to complete. Each project is different, thus regardless of its size
OVAC Group
- Jul 25
- 2 min
Using a business plan to sell an idea
Remember all the late hours spent strategising about how to position your brand, how it would affect your success, and the new business idea
OVAC Group
- Jul 18
- 3 min
Business growth - stakeholder mapping, outsourcing, and downsizing
Stakeholder mapping, outsourcing, and downsizing are some tools used by businesses in adapting to market demands while growing the business.
OVAC Group
- Jul 11
- 2 min
Project management – an overview
The function of the project management office (PMO) is often used interchangeably with the Project Manager, but they actually perform differ
OVAC Group
- Jul 4
- 2 min
Positioning statement and adapting it to changes
A positioning statement is a brief description of what you have to offer, i.e., goods or services. It identifies a need, the demographic gro
OVAC Group
- Jun 27
- 2 min
Personas as a component of the marketing mix
Personas are fictitious representations of groupings of comparable individuals in a target market. They may assist you in developing strateg
OVAC Group
- Jun 20
- 2 min
Performance as a component of the marketing mix
Performance is a very useful tool for demonstrating how well your product does against your key performance indicators, how it is received b
OVAC Group
- Jun 13
- 2 min
Physical evidence as a component of the marketing mix
Physical evidence is concerned with all tangible aspects of the customer experience, which includes branding.
Physical evidence serves as s
OVAC Group
- Jun 6
- 2 min
Purpose as a component of the marketing mix
Purpose is the "WHY" of your brand or company. This is the reason behind everything you do. This is the motivation or rationale behind every
OVAC Group
- May 30
- 2 min
Packaging as a component of the marketing mix
This week, we will continue our 12 Ps Marketing series blogs by discussing Packaging.
OVAC Group
- May 23
- 2 min
Positioning as a component of the marketing mix
What is positioning in marketing mix?
This new component of marketing mix is crucial as it is at this phase that you determine what sets yo
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