Positioning as a component of the marketing mix
What is positioning in marketing mix?
This new component of marketing mix is crucial as it is at this phase that you determine what sets yo
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OVAC Group
- Apr 11
- 2 min
Product as a component of the marketing mix
As we have seen in our blog last week, Philip Kotler and E. Jerome McCarthy’s marketing mix (sometimes known as the 4Ps) has developed ...
OVAC Group
- Jul 5, 2022
- 2 min
Embracing new technology in the workplace
The steady growth of the digital age has had a significant impact on the business workplace. In today's world, technology advances at such
OVAC Group
- Apr 26, 2022
- 3 min
Empowering workforce with skills for the future
The business landscape is evolving and facing a reskilling emergency.
As technological innovation is taking over the global economy...
OVAC Group
- Apr 19, 2022
- 3 min
Managing employee productivity and performance
It is important to note that the terms employee productivity and performance are two different terms. They are often interchanged and merged
OVAC Group
- Apr 12, 2022
- 3 min
Restructuring the roles of cross functional department
Different departments of a company perform different functions but in an overview content each department is connected...
OVAC Group
- Apr 5, 2022
- 3 min
Redefining the roles of leaders within organisation
The term leader is usually confused with a manager. A manager manages people, resources, and equipment to achieve organizational goal while
OVAC Group
- Mar 29, 2022
- 3 min
Maintaining a resilient business
Unexpected occurrences, such as natural catastrophes and disease outbreaks, may have a negative influence on any company. It is vital to imp
OVAC Group
- Mar 23, 2022
- 3 min
Accelerating revenue growth and customers’ acquisition
Customers are the lifeblood of any company and revenue generated is one of the factors that determines the decisions taken by a company to r
OVAC Group
- Mar 16, 2022
- 2 min
Project delivery - operationalisation vs integration
In this article we’re going to discuss, two strategies in which a project can be delivered seamlessly.
OVAC Group
- Mar 9, 2022
- 3 min
Product development: strategies for achieving optimum value
A solid product development strategy may help your company transform a concept into a successful product or service, which it can then tweak
OVAC Group
- Mar 2, 2022
- 3 min
Product development process: an overview
Before a business can introduce a new product into the market or modify an existing product, the first thing a business must do is to carry
OVAC Group
- Feb 16, 2022
- 3 min
Exploring new markets - consumer technology
In continuation from the previous weeks articles which focused on the customers, this week we will talk about Consumer Technology.
OVAC Group
- Feb 9, 2022
- 3 min
The Next Big Thing: Social Ecommerce
Social E-commerce has long been in existence since November 11, 2005, but it experienced a breakthrough in 2020 when the advent of COVID-19
OVAC Group
- Feb 2, 2022
- 3 min
Horizons scanning: leveraging on innovation
Market places are becoming highly competitive thanks to accessibility to information and technology...
Emem Mbre | Projects Assistant
- Dec 7, 2021
- 2 min
Preparing your 2022 budget
A financial checklist is a set of actions meant to be completed by a business within a particular period
OVAC Group
- Nov 30, 2021
- 2 min
End of the year review: budget vs actual
A financial budget is an instrumental business planning must-have. A business without a budget is like a man with no direction
Emem Mbre | Projects Assistant
- Nov 9, 2021
- 3 min
Driving efficiency in business through information technology
Over the years, the role of information technology has been transformed from being a “good to have” function within the workplace to a...
Emem Mbre | Projects Assistant
- Nov 3, 2021
- 3 min
Navigating through technology-related change
Technology has become an integral part of business given that most activities and operations nowadays are centered around its use...
Emem Mbre | Projects Assistant
- Oct 20, 2021
- 2 min
Welcoming change in the workplace
When it comes to implementing change, the manner in which it is delivered is as important as having the right strategy
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