What is positioning in marketing mix? This new component of marketing mix is crucial as it is at this phase that you determine what sets yo

What is a process in marketing mix? This is the secret ingredient for a company! This is the method by which a company carries out all of t

Continuing our discussion around the 12Ps of the marketing mix, this week we will focus on the people element.

Promotion is our topic today, continuing our 12 Ps Marketing series. What is a promotion? Promotion can be defined as...

Part of our 12 Ps Marketing series blogs, this week we discuss Place. What is a place? When we think of place, also known as distribution,