Exploring new business opportunities


As we know, there is no better time than the present. However, it is never too late to act, as illustrated by the Chinese proverb which states that ‘The best time to plant a tree was yesterday and the next best time is now.” In business, where problem solving is the bedrock of a successful venture, knowing when to seize an opportunity is vital for growth.


What does this mean for your business?

To maintain a healthy business, you have to be open to new ideas and perspectives. These can be established through a dynamic business strategy, which will evaluate the required changes needed to promote growth while highlighting the opportunities and threats and how the latter can be mitigated.


Business introspection is more important than ever in this volatile global environment. Using or reviewing your strengths, weaknesses, opportunities, and threats (SWOT) will allow you to focus on where your business stands and what needs to be done in the near future. Horizon scanning and SWOT analyses should be an integral part of your business strategy.


Moving towards growth

Once your strategy is clearly defined, it is time to proceed with new avenues to enable your business to generate growth:


  • Market penetration – the action of successfully selling a product or service in a specific market.

  • Product development – the action of bringing a product from concept or idea through market release and beyond.

  • Market expansion – the action of expanding the market size by focusing on different segment of consumers.

  • Diversification – the action of marketing a new product or service that involves substantially newer skills, technology, and knowledge than those of your original business model.

Exploring new business opportunities can be exciting for growing your business, but it can only be achieved through a focused analysis and a strong strategy plan. Only then can your business achieve and sustain growth.


If you or your business is ready to explore new business opportunities but are unsure how to proceed, please email us at enquiries@ovacgroup.com and our specialist team will be in touch.