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Identifying your customers

Even if your business and your customer interests are aligned, you should be aware that not everyone is or could be your customer. Finding your own clientele or target market is essential for a successful business.

As a business owner, you will be enthusiastic about your company and will want to spread the word to everyone. While this may be natural and may bring some success, it may also backfire and be a waste of time, energy, and resources if nobody is interested in your products or services because you are barking up the wrong tree.

Process of identifying your customers

In order for your business to be successful, it is important to ask yourself how do I know who my clients are? Consider the following steps:

  • Know the products/services you offer - Every business owner would assert that they are experts in their industry. However, there is more to business owners' in-depth product expertise than first seems. Without having to spend a lot of money on advertising, knowing your products would make it simple to find potential clients who require your product or the service you are providing.

  • Provide targeted and intentional advertisements – If you are running an untargeted advert on any of the social media handles/platforms, it would appear on the timelines of those who don’t need your product or service. In this situation, you are less likely to attract all the customers you are reaching to and may incur unnecessary costs. For example, you run an advert for the lingerie products you sell, but those adverts will also appear on the timelines of men.

  • Know your goals - What do you hope to accomplish as a business owner? How much revenue do you hope your company will generate annually? What kind of clients would you wish to attract? Setting goals might influence the way others view your brand.

  • Identify your demographics and target market – Thereafter, you will be able to determine which demographics and target market can assist in attaining your goals. For instance, taking the previous example, you may not attract leads by promoting lingerie products to a target market of men.

In summary, finding your target market entails catering to the appropriate demographics at the appropriate moment. If you want to grow your business and distinguish yourself from the competition, market research is a crucial component.

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