OVAC GroupJun 27, 20232 minPersonas as a component of the marketing mixPersonas are fictitious representations of groupings of comparable individuals in a target market. They may assist you in developing strateg
OVAC GroupJun 20, 20232 minPerformance as a component of the marketing mixPerformance is a very useful tool for demonstrating how well your product does against your key performance indicators, how it is received b
OVAC GroupJun 13, 20232 minPhysical evidence as a component of the marketing mixPhysical evidence is concerned with all tangible aspects of the customer experience, which includes branding. Physical evidence serves as s
OVAC GroupJun 6, 20232 minPurpose as a component of the marketing mixPurpose is the "WHY" of your brand or company. This is the reason behind everything you do. This is the motivation or rationale behind every