Performance is a very useful tool for demonstrating how well your product does against your key performance indicators, how it is received b

Physical evidence is concerned with all tangible aspects of the customer experience, which includes branding. Physical evidence serves as s

Purpose is the "WHY" of your brand or company. This is the reason behind everything you do. This is the motivation or rationale behind every

This week, we will continue our 12 Ps Marketing series blogs by discussing Packaging.

Continuing our discussion around the 12Ps of the marketing mix, this week we will focus on the people element.

Promotion is our topic today, continuing our 12 Ps Marketing series. What is a promotion? Promotion can be defined as...

Part of our 12 Ps Marketing series blogs, this week we discuss Place. What is a place? When we think of place, also known as distribution,

What is a price? The cost of the goods or services that the consumer pays is known as the price.

As we have seen in our blog last week, Philip Kotler and E. Jerome McCarthy’s marketing mix (sometimes known as the 4Ps) has developed ...

The marketing mix is the collection of activities, or methods, that a business does to sell its brand or product. It refers to a group of me