OVAC GroupJul 11, 20232 minProject management – an overviewThe function of the project management office (PMO) is often used interchangeably with the Project Manager, but they actually perform differ
OVAC GroupJul 4, 20232 minPositioning statement and adapting it to changesA positioning statement is a brief description of what you have to offer, i.e., goods or services. It identifies a need, the demographic gro
OVAC GroupJun 27, 20232 minPersonas as a component of the marketing mixPersonas are fictitious representations of groupings of comparable individuals in a target market. They may assist you in developing strateg
OVAC GroupJun 20, 20232 minPerformance as a component of the marketing mixPerformance is a very useful tool for demonstrating how well your product does against your key performance indicators, how it is received b