Most entrepreneurs and start-ups must decide how to fund their business when deciding to launch it. There are several options for funding, s

Remember all the late hours spent strategising about how to position your brand, how it would affect your success, and your new company idea

The modus operandi for companies in these changing times differs from what we were accustomed to. The level of competition has increased, co

Numerous experts have used the word "leadership" in multiple contexts. The top-down leadership style, however, is the most widely accepted n

Due to their nature, projects need a lot of time, effort, and resources to complete. Each project is different, thus regardless of its size

Remember all the late hours spent strategising about how to position your brand, how it would affect your success, and the new business idea

Stakeholder mapping, outsourcing, and downsizing are some tools used by businesses in adapting to market demands while growing the business.

The function of the project management office (PMO) is often used interchangeably with the Project Manager, but they actually perform differ

A positioning statement is a brief description of what you have to offer, i.e., goods or services. It identifies a need, the demographic gro

Personas are fictitious representations of groupings of comparable individuals in a target market. They may assist you in developing strateg

Performance is a very useful tool for demonstrating how well your product does against your key performance indicators, how it is received b

Physical evidence is concerned with all tangible aspects of the customer experience, which includes branding. Physical evidence serves as s

Purpose is the "WHY" of your brand or company. This is the reason behind everything you do. This is the motivation or rationale behind every

This week, we will continue our 12 Ps Marketing series blogs by discussing Packaging.

What is positioning in marketing mix? This new component of marketing mix is crucial as it is at this phase that you determine what sets yo

What is a process in marketing mix? This is the secret ingredient for a company! This is the method by which a company carries out all of t

Continuing our discussion around the 12Ps of the marketing mix, this week we will focus on the people element.

Promotion is our topic today, continuing our 12 Ps Marketing series. What is a promotion? Promotion can be defined as...

Part of our 12 Ps Marketing series blogs, this week we discuss Place. What is a place? When we think of place, also known as distribution,

What is a price? The cost of the goods or services that the consumer pays is known as the price.