This week, we will continue our 12 Ps Marketing series blogs by discussing Packaging.

What is positioning in marketing mix? This new component of marketing mix is crucial as it is at this phase that you determine what sets yo

As we have seen in our blog last week, Philip Kotler and E. Jerome McCarthy’s marketing mix (sometimes known as the 4Ps) has developed ...

The steady growth of the digital age has had a significant impact on the business workplace. In today's world, technology advances at such

The business landscape is evolving and facing a reskilling emergency. As technological innovation is taking over the global economy...

It is important to note that the terms employee productivity and performance are two different terms. They are often interchanged and merged

Different departments of a company perform different functions but in an overview content each department is connected...

The term leader is usually confused with a manager. A manager manages people, resources, and equipment to achieve organizational goal while

Unexpected occurrences, such as natural catastrophes and disease outbreaks, may have a negative influence on any company. It is vital to imp

Customers are the lifeblood of any company and revenue generated is one of the factors that determines the decisions taken by a company to r

In this article we’re going to discuss, two strategies in which a project can be delivered seamlessly.

A solid product development strategy may help your company transform a concept into a successful product or service, which it can then tweak

Before a business can introduce a new product into the market or modify an existing product, the first thing a business must do is to carry

In continuation from the previous weeks articles which focused on the customers, this week we will talk about Consumer Technology.

Social E-commerce has long been in existence since November 11, 2005, but it experienced a breakthrough in 2020 when the advent of COVID-19

Market places are becoming highly competitive thanks to accessibility to information and technology...

A financial checklist is a set of actions meant to be completed by a business within a particular period

A financial budget is an instrumental business planning must-have. A business without a budget is like a man with no direction

Over the years, the role of information technology has been transformed from being a “good to have” function within the workplace to a...

Technology has become an integral part of business given that most activities and operations nowadays are centered around its use...