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Gender differences in the workplace
Gender differences include the distinctions in the physical, emotional, and psychological traits and behaviours of men and women...

OVAC Group
Nov 15, 20222 min read


Outsourcing in the workplace
The process of outsourcing involves an organisation hiring a third party to carry out certain duties or offer specific services on their beh

OVAC Group
Nov 8, 20222 min read


Workplace safety -an overview
Workplace safety can be defined as the prevention of hazards or accidents in the workplace. All companies worldwide should place a high pri

OVAC Group
Nov 1, 20222 min read


e-CRM - an overview
The introduction and expansion of e-commerce and the globalisation of the internet have revolutionised how business is conducted.

OVAC Group
Oct 25, 20222 min read


Traffic building: an overview
Traffic building can also be viewed of as a marketing strategy used to draw customers to your websites or online stores.

OVAC Group
Oct 18, 20222 min read


Social media marketing: an overview
Social media usage is increasing daily, and marketers and strategists have seized this opportunity to gain a competitive edge.

OVAC Group
Oct 11, 20222 min read


Identifying your customers
Even if your business and your customer interests are aligned, you should be aware that not everyone is or could be your customer. Finding y

OVAC Group
Oct 4, 20222 min read


Informal leadership in the workplace
An informal leader, as the title suggests, is a position of leadership that you acquire via your influence over colleagues at work. Having t

OVAC Group
Sep 27, 20222 min read


Strategies to deal with difficult customers effectively
When dealing with customers, especially difficult customers, having exceptional customer service abilities is crucial. As the saying goes, t

OVAC Group
Sep 20, 20222 min read


Problem solving in the workplace
Issues are sure to arise at work from time to time, and how they are addressed will determine whether the organization grows or stagnates. P

OVAC Group
Sep 13, 20222 min read


Creating an engaging workplace
The capacity to engage people is one of the key elements of effective business management. Employees get more motivated as they grow more in

OVAC Group
Sep 6, 20222 min read


Customer intelligence: an overview
According to Wikipedia, customer intelligence is a key component of effective customer relationship management (CRM), and when effectively i

OVAC Group
Aug 30, 20222 min read


Multichannel marketing: an overview
What is multichannel marketing?
The term "multichannel marketing" describes the strategy used by businesses to reach out to customers...

OVAC Group
Aug 23, 20223 min read


Omnichannel marketing: an overview
Have you ever been shopping online, saw something you liked, placed it to your basket, and then later on when browsing through Facebook or I

OVAC Group
Aug 16, 20222 min read


Brand promotion: importance of social media
Ten years ago, advertising on TV, radio, billboards, word-of-mouth, and referrals were the best ways to market your company or brand. The wo

OVAC Group
Aug 9, 20222 min read


The e-commerce industry with emphasis on Nigeria and the UK
Since the COVID Pandemic, E-commerce has definitely grown bigger. In this article we are going to focus on the E-commerce Industry in Niger

OVAC Group
Aug 2, 20223 min read


RegTech: overview
RegTech is more than simply a compliance solution. RegTech operates in numerous financial and regulatory sectors.
And, as defined by US Reg

OVAC Group
Jul 26, 20222 min read


Traditional banking vs fintech: an overview
Traditional banks are government-licensed financial organisations that accept deposits and make loans to people and companies. Other financi

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Jul 19, 20222 min read


Analysing the digital skill gap
In the last few years, digitisation has transformed the workplace, and employees now need to possess digital skills and knowledge in order f

OVAC Group
Jul 12, 20222 min read


Embracing new technology in the workplace
The steady growth of the digital age has had a significant impact on the business workplace. In today's world, technology advances at such

OVAC Group
Jul 5, 20222 min read
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